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The Art of Storytelling

Engage, connect, and inspire through stories

Certification: Individual Program, Leadership Certification, Advanced Leadership Certification
Languages: English

About the course

Telling stories is one of the most powerful means that leaders have to influence, teach, and inspire. What makes storytelling so effective for learning? For starters, storytelling forges connections among people, and between people and ideas. Stories convey the culture, history, and values that unite people. When it comes to our countries, our communities, and our families, we understand intuitively that the stories we hold in common are an important part of the ties that bind.

This understanding also holds true in the business world, where an organization’s stories, and the stories its leaders tell, help solidify relationships in a way that factual statements encapsulated in bullet points or numbers do not.

This course will challenge your assumptions and skills around communicating in business today, providing you with the tools, perspectives and frameworks needed for success. You will walk away from the program with the ability to create an endless supply of succinct and purposeful stories.

You will learn
  • Understand the various storytelling styles in business
  • Recognize the building blocks of a story worth (re)telling
  • Spot the differences between traditional storytelling and business storytelling
  • Utilize a proven framework to craft stories that engage and inspire
Who should attend

Any leader or executive who relies on powerful communication to lead, inspire, engage, or sell.

Personal benefits
  • Understand your personal communication style and its impact on others
  • Move from simply delivering information to inspiring your team
  • Overcome information overload with focused messaging that sticks
  • Generate an endless supply of succinct and purposeful stories
Organizational benefits
  • Streamline communication within your organization with clear, focused messaging
  • Improve engagement across generations, particularly young talent who often respect values over title and authority
  • Greater success with major initiatives, including corporate strategy, crisis response, and organizational change
  • 16 hours of coach-supported theory and application-based coaching
  • 3 hours of post-course coach support
  • Learning supplements
  • LMS access for 1 year
Session Leader
Not Available
Session Date / Time
Delivery Options
  • Option 1: Non-scheduled cohort learning
  • Option 2: Scheduled session dates
Course Content
  • Why storytelling is important in business
  • Storytelling frameworks (GAME, Authentic, etc.)
  • How to communicate a story
  • Discover and collect the stories hidden within your organization
  • Methods of sharing stories within your organization
  • Using your behavior and actions to foster new stories
Contact us about course
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